The Social Skinny: EBay axes 6% of staff; Snapchat pilots creator subscriptions – Campaign

EBay axes 800 staff after Depop acquisition announcement EBay announced plans to cut 800 positions, 6% of its full-time employees, across the company on Thursday. The plan to lay off staff comes about a week after eBay announced it will acquire clothing resale app Depop from Etsy for $1.2 billion in cash.  Dates for eBay’s upcoming layoffs have not been announced yet. The e-commerce platform had 12,300 staff as of December 2025, and last week reported a 15% revenue increase to $3 billion for Q4. The layoffs are part of eBay’s plans to “reinvest across our business and align our structure with strategic priorities,” according to a company spokesperson. Stagwell’s Agent Cloud expands AI tools Stagwell company Marketing Cloud has expanded AI tools for its Agent Cloud platform, which was founded in 2025 to provide AI-driven data solutions for marketers. New tools include a social intelligence tool to analyze conversations on TikTok and Instagram, a creator discovery tool and a message resonance prediction tool, according to Marketing Cloud’s announcement this morning. Agent Cloud works with AI partners including OpenAI, Anthropic, Google and Veo.  Snapchat announces The Snappys and creator subs program Snapchat announced its first creator awards show, The Snappys
Read More