The tools for driving viewer engagement

In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement. Viaccess-Orca: Xview+ will now be available on Android TV set-top boxes  ‘Content is king’ is the oft-used phrase chosen by many industry commentators when asked to summarise the dynamics of the media industry. And while compelling programming such as exclusive live sports or high-end original drama packed with Hollywood A-listers or tried and trusted favourites in the form of much-loved sitcoms will surely help to build audiences, such costly content may not be an option for all broadcasters and platforms. And, crucially, it may not be enough to ensure that viewers continue to return to and explore services. So, what can broadcasters do to drive deeper engagement with their viewers and ultimately leverage that engagement to boost revenue opportunities? With so many services and so much content on offer, one of the biggest challenges faced by viewers is choosing something to watch. For broadcasters, that means any way in which they can simplify sometimes fragmented experiences are likely to be welcomed, particularly when it comes to cross-screen viewing. Megacable, one of…
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