× Cookies help us deliver our Services. By using our Services, you agree to our use of cookies. Learn More. Activision After numerous releases, the “Call of Duty” franchise remains popular with casual fans, competitive gamers, and streamers alike. Titles in the series are consistently played on Twitch and are a part of major gaming tournaments. It’s not surprising, therefore, that lots of businesses and other organizations have tried to capitalize on this success to advance their own brands. As it turns out, the U.S. Army numbers among the groups that have sought to use “Call of Duty” for their own benefit. The specific reason, however, may be considered shady and inappropriate by some observers. Army recruiters targeting young people has long been a contentious topic, covered by journalists and academics alike. Tensions rose in the mid-2000s during the Iraq War (via NBC News) and, with the Army struggling to reach recruitment targets recently, it may very well receive renewed attention now. This is also not the first time the U.S. Army has tried to use video games as a recruiting tool. Back in 2002, the Army developed and released a competitive shooter dubbed “America’s Army” with the hope of bolstering enlistments.
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