The ultimate guide to LinkedIn Live and how to use it – Sprout Social

Is it time for you or your brand to go live on LinkedIn? 37% of consumers say that live video is the most engaging form of in-feed social content. And that’s why live streaming is becoming more common in B2B marketing. Enter LinkedIn Live, a native streaming platform for creators to broadcast in real-time. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. That’s exactly why we put together this quick guide to getting started with LinkedIn Live. Table of contents How to go live on LinkedIn step-by-step LinkedIn Live vs. LinkedIn Events Which types of presentations are best for LinkedIn Live? LinkedIn Live best practices and tips How to go live on LinkedIn step-by-step Let’s kick things off with the key steps of setting up your first LinkedIn stream. Thankfully, the platform makes the process pretty quick and painless. You don’t need a bunch of technical know-how or equipment to get started. 1. Make sure you meet LinkedIn Live’s access criteria If you’re not sure to apply to LinkedIn Live, don’t sweat it. No applications
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