This day in search marketing history: January 26

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Also on this day  Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads. Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. Microsoft Advertising now offers Filter Link Extensions 2021: Filter Link Extensions gave advertisers more visibility and the opportunity to tell customers more about their business offerings. Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. Google Bulletin: Hyperlocal news, Nextdoor competitor or both? 2018: Google described it
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