This Instagram Account Celebrates the Cowboy Hats of Bozeman Airport

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! Subscribe today. These days, nobody seems to dream about becoming a superhero anymore; instead, everybody wants to be a cowboy. Thanks to pop-culture phenomena like the hit TV show Yellowstone and Beyoncé’s latest country album, cowboy culture has hit the mainstream in a big way. For many folks, the trend represents not just the ranching lifestyle but a celebration of freedom from the mundane. The allure of those ideals has some people rethinking their vacations. Over the past few years, we’ve seen more folks saying goodbye to all-inclusive beaches and saying hello to guided hikes and whiskey tastings in the American West. The result is an influx of tourists to places like Jackson Hole, Wyoming, and Bozeman, Montana. But while plenty of people are packing their boots and bandanas for their Western vacays, we’re impressed most impressed by travelers’ dedication to the crown jewel of the aesthetic: the cowboy hat. On that note, please meet our new favorite Instagram account: Bozeman Airport Cowboys. This is a space committed to capturing the sojourners
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