This NC town's Chamber lands Facebook event with its advocacy for small biz, entrepreneurs

by Jason Parker — March 17, 2021 MOORESVILLE – Facebook today co-hosts a webinar to support Mooresville’s small businesses and entrepreneurs, and that’s because of how proactive the Mooresville Chamber of Commerce was in supporting businesses during the first year of the COVID-19 pandemic. The Chamber’s extensive support included its social media accounts, advertising and content-publishing on the tech giant’s social platform. “When COVID hit a year ago, we thought that people were going to want and need to know who was open for curbside pickup, what hours were,” said Kirk Ballard, the CEO of the Mooresville South Iredell Chamber of Commerce.   “We’re a conduit of information, and this is what we do, and what Chambers do.” Ballard and his team ramped up their efforts to promote the content of local businesses, and in the last year ran more than 7,000 ads to boost visibility for the region’s businesses, whether a Chamber member organization or not.  “It was 25-30 a day, every day, it’s about being consistent, to help our businesses survive and thrive,” Ballard said. Ballard also took to counseling businesses across the region—which he described as 80,000 people strong, though 70,000 current residents were born in a…
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