This YouTube star just started his own burger chain

By Felix Behr/Dec. 28, 2020 9:55 pm EST/Updated: Dec. 28, 2020 9:56 pm EST A little more than a week ago, when most of us were in mid preparation for the holidays’ onslaught, a new chain, MrBeast Burgers, seemingly appeared overnight. Launched and personally owned by YouTube star Jimmy Donaldson, aka MrBeast, the chain’s size immediately placed it as a contender. According to FoodBeast, with Shake Shack nearing 300 outlets and In-N-Out Burger almost reaching 400, MrBeast Burgers’ size of 300 restaurants places the new chain immediately in the midst of more established brands. As Constantine Spyrou writes, this “marks one of the most ambitious moves a media personality has taken in the food space to date.” The operating logic of the MrBeast Burger restaurant is a delivery-only brand with orders registered either via an app or an online order page. The model does give Spyrou pause, as the burger they tried strives for a smashburger style. And while the burger was, in their opinion, solid but not special, they worry that burgers, especially smashburgers, do not lend themselves to delivery. That said, their ultimate verdict was that MrBeast Burger is a solid, reliable burger option during pandemic conditions. Tweeted reviews curated…
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