Threads: Why Meta's Twitter rival could finally be the one that catches on – Sky News

If you can’t beat them, copy them.That’s generally been Mark Zuckerberg’s go-to strategy when it comes to dealing with upstart competitors to his social media empire. Long gone are the days when Instagram was just a feed of photos as was its original vision, with two of its now marquee features ripped straight from Snapchat (Stories) and TikTok (Reels).Other cases of cherry-picking from the wider web haven’t gone so smoothly – you might not even have heard of Bulletin, a Substack-like service for subscription newsletters; or Sparked, an online dating service; both of which got shut down before they got close to rivalling their obvious sources of inspiration.But with Threads, another new app from Meta, this time clearly taking after Twitter, there’s reason to believe Zuckerberg is bullish about its chances of catching on – and in a big way. Launching on Thursday after months of rumours, it’s been billed as a text-focused platform “where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow”.It sounds – and certainly looks – incredibly familiar, almost shamelessly so.Read more:Why are so many apps adopting the same look? Image: A preview of the Threads app
Read More