TikTok, Instagram Or Clubhouse: Which Is Most Worth Your Time?

Social Media Expert & Founder of Snack Toronto.  Getty One major thing that happened as a result of the pandemic was that many brands dramatically increased their spending on social media ads. This, paired with a captive audience of users who were forced to stay home all day with nothing but the internet to keep them occupied, allowed new social media networks to successfully break into the mainstream for the first time in over a decade, the last one being Instagram in 2010.  Last year, TikTok caught a massive break and filled in a gap created by uncertainty and fear about the future. It was easy to zone out on TikTok for a few hours or spend time learning a new dance or trend. We also saw the launch of the invitation-only platform Clubhouse. By keeping it exclusive, this audio-based platform generated huge buzz and now has more than 10 million weekly active users. The big question I think you should be asking yourself now is, “Where do I invest my time, energy and marketing dollars?” Here’s a simple breakdown of which platforms you should be using for what. Instagram Although incredibly oversaturated with content, users and ads, I’ve found that this…
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