TikTok unveils fresh ad products, measurement and brand safety tools | Campaign US

Fresh off the news that it has amassed 1 billion users, TikTok is out with new ad products, brand safety and measurement tools for marketers, the company said on a webinar on Tuesday. As TikTok has grown over the years, it has also scaled its advertising business, announcing TikTok for Business, which includes a self-serve ad platform, and other creative and influencer marketing products during the course of the pandemic. The platform has also made strategic partnerships with major agencies including IPG Mediabrands, WPP and Publicis Groupe.Now, the global tech company is doubling down on its efforts to help brands reach Gen Zers and other audiences on the platform, which saw more than 300 million downloads in the first quarter of 2020 alone.Campaign US has the breakdown: Creative toolsPartnership with Vimeo and CanvaMarketers can now use templates powered by Vimeo to select editing styles, transitions and fonts that make the most sense for a campaign. The tool will be directly integrated with TikTok Ads Manager. According to TikTok, a pilot program revealed that businesses using the tool increased click-through rates by 50% and reduced CPMs by 80%. Instant PageA new ad format, Instant Page is a landing page that loads 11 times faster than standard mobile pages, according…
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