Smartly, the leading AI-powered adtech company, has announced that multi-platinum, four-time Grammy Award-winning producer and Songwriters Hall of Fame member Timbaland will headline ADVANCE, Smartly’s flagship industry event, on September 29 at Spring Studios in New York City, bringing together senior leaders across brands, agencies, media and technology . Timbaland will join Smartly CEO Laura Desmond on the mainstage for a conversation exploring creativity in the age of AI and the role of taste and originality as technology reshapes the advertising industry. At ADVANCE, he will explore what happens to creativity when new technology becomes more available to everyone: what makes an idea distinctive, how creators preserve a recognizable viewpoint, and where human judgment, taste and collaboration matter most. Timbaland joins a lineup spanning the marketing, media, technology and agency ecosystem, including Sean Downey, president, Americas and Global Partners at Google; Bob Lord, president of Horizon Media; Judy Toland, vice president of marketing at Meta; Lee Brown, chief business officer of Pinterest; Bill Ready, CEO of Pinterest; Jen Wong, chief operating officer of Reddit; Mary Ann Belliveau, president of Americas at Snapchat; Grace Kao, chief marketing officer of Snapchat; David Kaufman, global head of monetization product partnerships at TikTok; Amy
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