Today In Retail: Snapchat And Twitter Advance Social Commerce Ambitions; Harley-Davidson …

In today’s top retail news, both Snapchat and Twitter reported strong quarterly earnings as the social media companies try to insert themselves more into the world of commerce, while Harley-Davidson takes a major step in its own digital aspirations. Also, Taboola is acquiring eCommerce platform Connexity, and Skechers executives say they are “cautiously optimistic” about the back-to-school shopping season. Snapchat, Twitter Gains Reflect Social Media’s Growing Commerce Ambitions Both Twitter and Snapchat reported their strongest growth in years, narrowing losses, major advances to their active user counts and ambitions to do more with their social media platforms to insert them into the world of commerce this week. Snapchat has definitively set its sights on social commerce, releasing TrueSize technology and expanding Snap Scan into food and fashion. And Twitter, coming off its biggest growth spurt in seven years after its latest earnings update, is also eyeing plans to expand its offering more directly into the world of commerce with a Tip Jar and Super Follows, among other features. Digitally Connected Bikers Drive Harley’s New D2C Sales Effort With the pandemic starting to appear in the rearview mirror, Harley-Davidson is taking a bold step toward meeting customers where they are by selling nearly…
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