Google’s YouTube might be a competitive force to traditional media in the living room, but that doesn’t mean legacy players are ignoring or strictly trying to beat back the video platform’s might. Instead, many are turning to YouTube as a place to reach and engage broader audiences and promote their premium sports highlights, entertainment clips and long-form, and other content like kids and news programming. Related The most recent example of traditional media turning to YouTube was news this week of multi-pronged, multi-year agreement between NBCUniversal and the platform. Part of that involves including all Peacock content within the YouTube Premium experience starting in early 2027 and plans to bring select premium live sports from NBC to YouTube channels, among other collaborations. With that in mind, we’re excited to bring StreamTV Insiders a new exclusive monthly ranker, courtesy of Tubular, that tracks the top 10 U.S. traditional media channels on YouTube each month based on unique domestic viewers. That includes TV networks, movie studios, programs and network-owned streaming services. So who leaned in and took the crown at attracting audiences on YouTube in June? Disney sweeps the YouTube podium in June Per Tubular, Disney-owned channels saw significant growth in June
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