Tumblr Launches LOUDR

Tumblr — the social platform for Gen Z creators, curators and fans — this Giving Tuesday launches LOUDR, a new program which pledges 10 percent of its top advertising unit to amplify the voices of advocacy-focused nonprofit organizations. With a focus on Black, indigenous and people of color, LGBTQ+ communities, and mental health advocacy groups, the initiative launched with two prominent nonprofits: Black Lives Matter Global Network Foundation and the National Alliance for Media Literacy Education (NAMLE). Marketing Technology News: Comscore and MediaMath Announce Partnership Activism has always been Tumblr’s core. As the home of youth internet culture, the platform for years has connected its users to their passions, interests, and, most importantly, meaningful social causes. This dedication to activism has only strengthened over recent years as Gen Z has taken the lead in creating meaningful social change; nearly half (48%) of Tumblr’s active users are Gen Z. From March for our Lives to Black Lives Matter, Tumblr has taken every opportunity to educate and empower its young community to activate their voices through the platform. Through LOUDR, Tumblr is doubling down on its commitment to empower its communities’ activism and fight on their behalf by directly supporting these organizations and charities. Marketing Technology News: CommerceHub Announces Strategic Investment from Insight Partners “Tumblr’s earliest users…
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