Tumblr pauses fediverse integration, WordPress switch – Mashable

A big change is on hold at Tumblr.  By  Tim Marcin Tim Marcin Associate Editor, Culture Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You’ll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible). Read Full Bio  on June 30, 2025 Share on Facebook Share on Twitter Share on Flipboard Credit: Dilara Irem Sancar/Anadolu via Getty Images Tumblr is ditching — or, at least, suspending — its plan to migrate over to WordPress. Relatedly, that also means pausing plans of integrating Tumblr into the fediverse. That news dropped Monday on the Decoder podcast from The Verge. Automattic, which owns Tumblr, announced last year it planned to move Tumblr’s backend of its website to WordPress. But Automattic founder and CEO Matt Mullenweg told Decoder that idea was on hold because the company decided it wanted “to focus as much on the things that are going to be noticeable to users and that users are asking for.” That tracks: Changing the backend of a website is
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