Turning Point USA’s All-American Halftime Show draws 6.1M concurrent viewers on YouTube

Streamed opposite Bad Bunny’s Super Bowl halftime performance, Turning Point USA’s “All-American Halftime Show” featuring Kid Rock drew as many as 6.1 million concurrent viewers on its YouTube channel Sunday night. The show, which started after the conclusion of the first half of the Super Bowl, began with a message in support of late conservative pundit Charlie Kirk. “This one is for you, Charlie,” a spokesman said. U.S. Defense Secretary Pete Hegseth made a video appearance on the YouTube livestream before the concert commenced, and the stream included a pro-adoption advertisement funded by “Adoption is an option.” But the show, which also saw performances from country singers Brantley Gilbert, Lee Brice and Gabby Barrett, was mostly devoid of political messaging. “From the War Department, we salute Turning Point USA and everyone who believes freedom is still worth the fight,” Hegseth said in the video. “Thank you for your courage as an organization, your clarity and leadership, and for this halftime show the war department is proud to support.” While Turning Point USA drew over 6 million concurrent views on YouTube, the television audience for the Bad Bunny halftime show was expected to be much larger. Last year, Kendrick Lamar’s halftime
Read More