Twitch apparently testing new feature to rival YouTube Super Chats, but with worse revenue split

With YouTube gaming coming up fast on the heels of Twitch’s streaming supremacy, it was only a matter of time before Twitch started switching up its style. Testing for a new ‘Cheer’ feature was rolled out today to select US creators, a feature that’s extremely similar to YouTube’s Super Chats. With parent company Amazon’s notorious money-hunger, in stark contrast to YouTube’s industry standard for creator pay, this move has sparked hot debate over revenue split. A brand new ‘Cheer’ system itself now takes clear design inspiration from YouTube’s ‘Super Chat’ feature. The primary way for viewers on YouTube’s livestream platform to donate to streamers. On Twitter, Zach Bussey revealed an email sent to select creators. Initially, it was believed the revenue split for this Cheer feature was “80% to the creator” and just 20% to Twitch. ⚠️ IMPORTANT UPDATE⚠️ THE 80% CUT FOR CREATORS IS ⚠️AFTER⚠️ FEES. THAT’S AN IMPORTANT DISTINCTION THAT COULD MAKE THIS A WORSE SPLIT THAN BITS. pic.twitter.com/Ga4MtcCBEN — Zach Bussey (@zachbussey) April 20, 2022 This 80% seemed like a one-up on YouTube, which allows creators to take home 70% of Super Chats, and garnered huge interest initially, before users on Reddit and Twitter dug a bit…
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