Twitch targets the wider creator economy with new Business Manager role – GamesBeat

With its new Business Manager role launched last week, Twitch is signaling that it is a platform for all creators — not just dedicated livestreamers.  Announced on February 3, Twitch’s new Business Manager role allows creators to give select individuals access to their dashboard — and thus the ability to view their earnings, analytics and other functions that were previously accessible only to the creators themselves. Business managers have direct control over creators’ sponsorship deals, with the ability to accept and decline sponsorship opportunities on creators’ behalf via Twitch’s in-platform sponsorship portal. Read This Article for Free Get instant access by joining the GB MAX Access tier — it’s free to sign up and unlock premium content like The BIG Show.
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