Twitter Announces New, Exclusive Video Programming at 2021 NewFronts Event

Twitter has announced a range of new video partnerships at its annual NewFronts event, including exclusive sports content from the MLB, WNBA and NHL, new news broadcasts from NBC, and other, exclusive video agreements that will further expand Twitter’s partner content slate. The big focus this year, at least from a sporting perspective, will be the Tokyo Olympics – if, of course, the event does indeed go ahead amid the ongoing pandemic. Twitter confirmed in 2019 that it had secured a deal for exclusive Olympics content (when it was scheduled for 2020), and today, the platform provided further details its arrangement with NBC, which will include an original live video show for Twitter called ‘Talkin’ Tokyo’, hosted by Adam Rippon and featuring other Olympic celebrities. NBC will also host a daily poll which will let Twitter users vote on a ‘live look-in’ on NBC’s Primetime or Primetime Plus Olympic broadcasts each night, while it will also supply real-time video highlights throughout each day of the event. On other sports, Twitter will also continue to broadcast live content and highlights from MLB, live pre-game shows for the NHL, while it will also air 12 live WNBA games throughout the season. Twitter has also announced…
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