Twitter Eyes Up Move into CTV – VideoWeek

Twitter chairman and CTO Elon Musk has frequently hinted at ambitions to grow Twitter’s video offering. And this looks to include an expansion into CTV, with Musk tweeting over the weekend that a Twitter video app for smart TVs “is coming”. Twitter has had mixed success with efforts to grow its video offering in the past. It previously owned short form video app Vine – essentially TikTok before TikTok existed – but couldn’t make the business work financially and shut it down in 2016. It also bought live streaming video platform Periscope in 2015, but this too was eventually shuttered in 2021. But Musk is keen to have another bite at the apple. The company has already extended the length of videos which users can upload directly on the platform, with Twitter Blue verified users able to upload videos up to two hours long. He’s also tweeted in support of ex-Fox anchor Tucker Carlson’s launch of a Twitter exclusive video series, and encouraged others to do the same. And earlier in the year Musk publicly tested a video live stream feature based on old Periscope code, hinting at plans for a live streaming feature on the platform. Late last week
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