Twitter Introduces WhatsApp Share Button For Users In India – Inc42

The button, which allows users to share tweets on WhatsApp, has been introduced in India only for now The company will unlock the learnings and potential of the feature to apply them in other Android-first markets While India is the biggest market for WhatsApp, the country has 7% of Twitter’s global user base Microblogging site Twitter is experimenting with a WhatsApp button for Android users in India to share posts on the messaging platform. The new experiment is limited to Twitter India users for now.  “Conversations are core to Twitter and we are focussed on making the experience personalised for our audiences. Starting today, we are rolling out a new experiment exclusively in India – an important market for us,”  Shirish Andhare, director and product head of Twitter India was quoted as saying in media reports. According to Andhare, this new feature will make it easier for users to share their favourite or noteworthy Tweets beyond Twitter, which will make the overall experience more open, accessible and holistic for the users. Terming India home to one of the most diverse sets of audience, he said that the company will unlock the learnings and potential of the feature to apply them…
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