Twitter lights up during Super Bowl Sunday | Marketing Magazine

It’s advertising’s biggest day on the calendar. The Super Bowl ad spots cost in excess of $7 million USD, but it’s also a time for brands to flex funny muscles on Twitter. Taking to the microblogging platform, brands use Twitter to spark conversation and be part of the cultural phenomenon. Each year, social media managers across the United States and beyond use the sporting event to drum up engagement. From Oreos to Burger King and even Twitter itself, what was being said this Super Bowl? Here’s a thought: Replace the ball with an OREO cookie — OREO Cookie (@Oreo) February 14, 2022 Yelling at the TV like you’re the head coach? Maybe you just need a SNICKERS. #SuperBowl — SNICKERS (@SNICKERS) February 14, 2022 did you see that play for the points? wow. -tostitos community manager — Tostitos (@Tostitos) February 14, 2022 What’s the best game day snack? Asking for no particular reason whatsoever… — Coca-Cola (@CocaCola) February 13, 2022 PIZZA​ AND​ FOOTBALL​ AND​ PIZZA​ AND​ FOOTBALL​ AND​ PIZZA​ AND​ FOOTBALL — Domino’s Pizza (@dominos) February 13, 2022 Ketchdown (noun): The celebratory ketchup dip for tonight’s first touchdown. — H.J. Heinz & Co. (@HeinzTweets) February 13, 2022 this Tweet is…
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