Twitter stops opening links in AMP on iOS and Android – The Verge

Twitter has quietly rolled back its support for Accelerated Mobile Pages (AMP) on mobile, according to a support page spotted by SEO consultant Christian Oliveira. The support page originally detailed how Twitter would automatically send users of its mobile apps to the AMP version of a page from links posted on the social network. However, at some point since October 21st, Twitter updated the page with a notice saying it’s retiring the feature by the end of the year. According to data from SearchEngineLand, this retirement process appears to have been completed earlier this month. Now, attempting to visit a page from Twitter appears to send users directly to the regular web page, rather than an AMP version that may be available. Twitter’s notice saying it’s retiring the AMP feature. Image: Twitter Although Twitter notes that the AMP allows for “fast-loading, beautiful, high-performing mobile web experiences,” the technology has proved controversial since Google introduced it in 2015. Much of the controversy centered around Google’s perceived control of the project, with some critics claiming that it amounted to Google’s attempt to reinforce its control of the open web. But it also has more basic user interface problems for a platform like…
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