Uber to enable Delhi-NCR users book a ride via WhatsApp in Hindi – Telangana Today

Published: Updated On – 04:13 PM, Wed – 3 August 22 New Delhi: Uber on Wednesday announced the launch and expansion of the WhatsApp to Ride (WA2R) product feature for users in Delhi-NCR. Through this integration, riders across Delhi NCR will be able to book an Uber ride via its official WhatsApp chatbot in Hindi, the company said in a statement. Following a successful pilot in Lucknow in December last year, the Delhi NCR — one of Uber’s top cities globally by volume — launch marks a superior and more intuitive product experience as well as multilingual capabilities in English and Hindi for enhanced user experience. Built on the WhatsApp Business Platform, the partnership will expand access to Uber’s mobility services to a new segment of consumers through integration in two languages. The Lucknow Pilot revealed that the WA2R audience is younger than the average Uber App user with almost 50 per cent of them being less than 25 years old. The fact that 33 per cent of the inbounds during this pilot were received from new users shows the potential of new user acquisition through this partnership. “Encouraged by the positive response from our Lucknow pilot, we are excited…
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