Unlocking Profit Potential: Meta Urgently Seeks Monetization Strategy for WhatsApp's …

Unlock the Editor’s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. “Hello Mumbai,” exclaimed Mark Zuckerberg, Meta’s CEO, at a recent conference on WhatsApp’s business offerings. With enthusiasm, he stated, “I am particularly thrilled to host this year’s event in India,” as his face illuminated on a massive video link. “India leads the world in how people and businesses have embraced messaging to achieve their goals.” India holds a special place in Zuckerberg’s digital empire. WhatsApp, the messaging service he acquired for $16 billion in 2014, sees the world’s most populous country as a potential source of significant revenue. Although WhatsApp has faced criticism in India for being a platform for viral misinformation, it has experienced unparalleled success in the realm of business messaging, according to Sandhya Devanathan, Meta’s India head. This success is not just Silicon Valley hype. In India, WhatsApp has revolutionized various sectors. It allows users to send a photo of a prescription to their local pharmacist, who then delivers the medications. Grocery sellers use the platform to take orders, providing a competitive edge to survive against delivery apps. The platform also serves as a channel for businesses
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