Using LinkedIn To Build Your Thought Leadership Just Got Easier (And Better) – Forbes

Photo credit getty Back in 2014, LinkedIn realized that hosting your own blog within your profile would be a valuable way to build an audience and share your thought leadership. This was a major milestone in the evolution of your LinkedIn profile from an e-resume and networking resource to a platform for showcasing your ideas and point of view. It was a brilliant move. After all, creating and maintaining a blog used to be a lot of work—and often with little payoff, since your readers had to know exactly where your blog was being published. Building an audience was hard, and the content you created was not viewed as much as you’d hoped. Engagement was sometimes non-existent (except for that encouraging note from your mom on each post). LinkedIn had the perfect antidote: its site already had hundreds of millions of eyeballs to see your work. And for LinkedIn, it was a big win too—the perfect way to keep people interested in the site instead of wandering off to look for content elsewhere. Over the past eight years, LinkedIn has been consistently enhancing these features and adding new ones that make it the de facto center for creating and sharing…
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