Versace, Dior, Gucci: Augmented reality brings designer fashion to one and all | Malay Mail

Through a Snapchat scan, visitors to the ‘Vogue x Snapchat: Redefining the Body’ exhibition, and users of the social network, can access an immersive experience in which Medusa comes to life. —Picture courtesy of Versace x Vogue x Snapchat Follow us on Instagram, subscribe to our Telegram channel and browser alerts for the latest news you need to know. Tuesday, 21 Jun 2022 11:16 PM MYT PARIS, June 21 — A dream come true! Until June 24, you can slip into the outfits of the world’s greatest fashion houses, including Balenciaga and Versace, thanks to new technologies. British Vogue and Snapchat have joined forces to offer the first-ever immersive and interactive augmented reality fashion exhibition that lets you experience the history and creations of several luxury brands like you’ve never seen them before.Is technology in the process of transforming fashion and culture experiences? Such is the theme of the “Vogue x Snapchat: Redefining the Body” exhibition, curated by Edward Enninful, Vogue’s European Editorial Director, and launched at the Cannes Lions festival of creativity. For the first time ever, clothes from seven of the world’s leading luxury fashion houses are transformed through immersive digital experiences and personalized Snapchat lenses, making designer…
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