Vimeo CEO says momentum can continue past pandemic: 'We're looking to create a market that …

Vimeo Inc. benefited during the pandemic as more companies turned to its video-software offerings as a way to keep their businesses running smoothly, and its chief executive sees opportunities for continued momentum even as the world reopens. Whereas the COVID-19 crisis also drove greater demand for technology like video-conferencing software, Vimeo VMEO, +2.81% Chief Executive Anjali Sud said that Vimeo’s situation is different because the company’s suite of services offers something new and distinct. “You had markets that were already there,” Sud said at Barron’s “Investing in Tech” conference Wednesday. “We’re looking to create a market that was never there.” Vimeo, which has spent about three weeks as a stand-alone public company after spinning out of IAC/InterActiveCorp. IAC, +0.22% in late May, makes tools aimed at businesses looking to create, store, share, and manage video content. The company’s technology includes live-streaming capabilities, as well as a mobile app that lets businesses make videos in a few minutes while taking advantage of artificial intelligence and a library of stock footage. See also: How Vimeo dropped its fight with YouTube and turned ad-free videos into a real business “Every business that has a website or social-media account… should be using video, and…
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