Vimeo, WeTransfer, and Filmic Owner Bending Spoons is Going Public | PetaPixel

Milan-based app studio Bending Spoons has filed for an initial public offering (IPO) in the United States with a potential valuation of $20 billion. Bending Spoons has built a portfolio of brands and services through aggressive acquisitions over the last several years. As TechCrunch reports, it has bought over 50 companies, including AOL, Filmic Pro, Eventbrite, Vimeo, Komoot, WeTransfer, Evernote, and Brightcove. Through those purchases, the company says it has over 500 million monthly active users with nine million paying customers. Photographers will most likely know Bending Spoons as the company that fired all of Filmic Pro’s team and did the same at Vimeo and WeTransfer. In the case of WeTransfer, Bending Spoons held on to about 25% of the company’s workforce for a bit longer than September 2024, but PetaPixel can confirm that at least a majority of those people did eventually lose their jobs in 2025. That is Bending Spoons’ modus operandi, though. Every time Bending Spoons would buy a company, it would shortly thereafter move all management and day-to-day operations of that company internally and lay off the original staff. The company positions this strategy as one where it buys a business that is not in a
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