Vimeo’s Decline and Latest Layoffs After Bending Spoons Takeover The latest round of job losses and massive cuts at video platform Vimeo implemented by serial asset stripper Bending Spoons leave it a shadow of its former self. Hard to believe that Vimeo was once considered a serious contender to YouTube. And even when that dream faded as Google money flooded in to its rival, it was still considered a credible alternative by the creative community that offered something different. Now in the latest round of job cuts it has been absolutely filleted by Italian private equity firm Bending Spoons. Sundance 2026 is in full swing at the moment. Once upon a time this would have been a central part of the Vimeo business. Indeed, it was the official sponsor of the Short Film Program. This year, nothing. The company might state on its front page that it is “Trusted by 287+ million creatives, marketers, and businesses”, but you can bet that is a cumulative total based on its storied past, not its recent one with Bending Spoons. Modus Operandi Bending Spoons acquired Vimeo for $1.38bn in September 2025, and has been following its usual modus operandi of cutting costs and maximising revenue ever
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