Vimeo’s Third Wave of Layoffs: The End of an Era for Independent Creators as Bending …

In a move that has sent shockwaves through the creator economy, Vimeo has initiated its third wave of layoffs, affecting a significant portion of its global workforce. This latest round, announced on January 20, 2026, comes just months after the platform’s $1.38 billion acquisition by Italian tech firm Bending Spoons, confirming long-held fears about the company’s aggressive restructuring strategy. As Bending Spoons shifts Vimeo’s focus toward enterprise solutions, the platform’s roots in supporting independent filmmakers and artists appear to be fading, marking the transformation of a once-vibrant creative hub into a streamlined corporate entity. The Acquisition: A Billion-Dollar Deal with a Profit-First Mindset Bending Spoons acquired Vimeo in an all-cash deal valued at $1.38 billion in September 2025, representing the Milan-based firm’s largest purchase to date. The acquisition offered Vimeo shareholders $7.85 per share, a 63% premium over recent trading prices, and valued the company at 3.3 times its annual revenue and 40 times its profit. Bending Spoons, known as a “software surgeon,” has a history of snapping up underperforming tech companies like Evernote, Meetup, StreamYard, and WeTransfer, then optimizing them for maximum profitability through cost reductions and operational overhauls. The firm’s playbook is clear: Target businesses with strong underlying
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