Voisey, a karaoke music app, acquired by Snapchat

Snapchat is one of the most used social platforms in the world. And it is the one that revolutionised the idea of clicking photos and adding various effects on them. With a wide range of filters and stickers the experience of using the platform to make oneself look like a king/queen or something funny like a clown is very engaging. And now with its increasing popularity, the platform might be looking to integrate singing features in its app. So, it acquired Voisey, a karaoke music app. About Voisey Image Source: Voisey Voisey lets one create music videos by using their own voice with the background sound. Those who are interested in singing but don’t know how to play instruments can use this app. It also has several features that let’s one enhance the audio quality of the singer. Like Snapchat filters, the app has support for audio filters and also autotune that can help enhance the user’s voice. The platform is a perfect place for those who just want music content. It is kind of TikTok with nothing of that cringy videos in it. So, that makes it much more appealing to a niche audience, and generally appealing to everyone because who doesn’t want to sing right. Details about the acqusition Credits to TechCrunch for providing the speculated details of this acquisition as nothing has been said officially. The fact that Snapchat has acquired Voisey was understood when the company changed its address to Snapchat’s location. Another important fact was that all the previous directors of the music app had resigned. And in place of the two new officials from SnapChat were given the roles. Image Source: Snapchat Since the app did not raise many funds so we cannot estimate how much the acquisition would have cost Snapchat. But, one…
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