What Did Ancient Egyptian Art Look Like in Its Glory Days? The Louvre and Snapchat's New …

Snap, owner of the video messaging app Snapchat, has partnered with the Louvre on a free program called Egypt Augmented, which will give users an interactive deep dive into the museum’s renowned Egyptian treasures using augmented reality (A.R.). The experience, designed by Snap’s own A.R. Studio, leverages the technology to bring iconic works like the Chamber of Ancestors and the Dendera Zodiac to life in dynamic ways. Viewers scan the QR codes posted near the chosen artworks, open up Snapchat’s camera, and see these ancient artworks in a new light. The technology will virtually restore faded paint, revealing “shapes, materials, colors, and decorations” of selected works that have faded to bare stone over the years, according to the press release. “I’m delighted to be working with Snap’s A.R. Studio on this unique experiment in augmented reality,” said Laurence des Cars, the museum’s president-director, in a press announcement. “This fascinating plunge into the beauty of ancient Egyptian masterpieces is also a fantastic discovery and mediation tool for all our visitors. “This successful collaboration underlines the extent to which these new technologies can support the Louvre in its missions, so that it remains a place where people are astonished, where they learn
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