What Instagram is whispering to creators

Hi and welcome to this weekly edition of Insider Advertising, where I break down the big stories in media and advertising. Remember you can sign up to get this newsletter daily here. This week: What Instagram is whispering to creators, Discovery joins the streaming wars, and Estée Lauder pivots in the pandemic. The logo of the Instagram app on a smartphone. Photothek/Getty Images Tech platforms wield enormous influence on business and society but the algorithms that power them are a black box to all but a few.So that’s why it was fascinating to see what Instagram told certain creators about how they could grow their followings on the platform, as Sydney Bradley reported. Key points:Some creators said while they were glad to get specific tips from Instagram, the posting volume that was recommended was unrealistically high.The advice also shows how much Facebook-owned Instagram is pushing Reels, the feature it rolled out in August and which has been widely seen as an attempt to knock off the wildly popular TikTok app.Reels, you’ll recall, launched to a mixed reception, and Instagram reportedly dangled cash before high-profile TikTok creators to try to lure them to use the new feature. Read the full story here: Instagram…
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