What is Bending Spoons? The little-known firm behind Vimeo’s sweeping layoffs

Vimeo was hit by a massive round of layoffs this past week, according to a report by Business Insider. Staffers posting on various social media sites that the layoffs impacted most of the company, including the entire video team. Vimeo is a video-hosting platform, so that sounds bad. The layoffs are the latest restructuring by Bending Spoons, the Milan-based tech conglomerate that acquired Vimeo for $1.38 billion in an all-cash deal that closed in the latter half of 2025. While Bending Spoons may be unknown to many, it’s quietly become one of the tech industry’s most prolific buyers, now owning Meetup, WeTransfer, Eventbrite, and many others. So what exactly is Bending Spoons? Despite its catchy name, the 12-year-old company has stayed remarkably under the radar, typically making headlines only when it adds another recognizable brand to its portfolio — or when it restructures these companies through significant layoffs. The company’s playbook has become clear: acquire underperforming but popular tech brands, then transform them to serve millions of users more efficiently through controversial changes to beloved products and substantial workforce reductions. It followed this pattern with Evernote and WeTransfer, and is now repeating it with Vimeo. Despite remaining largely unknown to
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