What Most B2B Marketers Get Wrong About SEO And LinkedIn

Founder of RevenueZen: Alex Boyd Alex Boyd In an age where all B2B marketing is digital yet very little of it actually works, it’s tough to know whose advice you can trust. Perhaps the first clue is when they acknowledge, up front, just how ineffective most marketing really is. Alex Boyd, founder and CEO of RevenueZen, isn’t shy about sharing what most B2B marketers get wrong about SEO and LinkedIn. But he’s hesitant to give advice without first understanding the context and nuance of a particular situation, which is usually a sign someone has earned their chops. I recently caught up with Boyd to hear his thoughts on SEO strategy, demand gen philosophy, LinkedIn spam, and why, at the end of the day, a simple phone call can go a long way. This interview has been lightly edited for clarity and length. Kevin Kruse: What have you seen change or shift in marketing and demand generation in the last several years? Alex Boyd: Anything “mass” has decreased in effectiveness as well as anything easy to measure with a low barrier to entry. Those types of activities have less value because everyone presses the buttons that are easy to press, like…
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