What Professionals Should Know About AI and LinkedIn | The Social Media Butterfly

Over the last several months, I’ve had a lot of conversations with clients about AI. Most of the questions are what you’d expect. Will people stop using Google? Will AI change business development? How will professionals get found online if people are searching in new ways? Those are all important questions, but there’s another one I think deserves more attention: Where is AI getting its information? That question matters because more people are using tools like ChatGPT, Perplexity, Gemini and Copilot to research companies, professionals, industries and service providers. They’re looking for recommendations, researching potential advisors, identifying experts to follow and gathering information before making hiring decisions. When AI answers those questions, it has to pull information from somewhere, and much of that information comes from publicly available sources. LinkedIn is particularly important because it contains a significant amount of professional information in one place. Profiles provide career history, experience, credentials and areas of focus. Content provides context. Recommendations, comments and engagement help round out the picture. Taken together, all of that information helps people understand who someone is professionally and what they may be known for. Why LinkedIn Matters More Than Ever For years, I’ve encouraged lawyers, consultants, executives
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