WhatsApp to allow users search for businesses

WhatsApp has launched a new feature in select countries that will let users search for businesses, contact them, and make purchases without ever having to leave the app. The features are still in testing and are limited to select countries. The new ‘Business Search’ feature will let users find a brand on the platform. This is being rolled out in Brazil, the UK, Indonesia, Mexico, and Colombia for now. According to The Indian Express, the new Directory feature will let users discover a local merchant on WhatsApp and it is limited to Brazil only for now. The company plans to expand it to the entire country after testing in Sao Paulo. “We want to make it easier for people to get more done on WhatsApp. Part of that is building better ways to engage with businesses. And while millions of businesses in Brazil use it for chat, we haven’t made it easy to discover businesses or buy from them, so people end up having to use workarounds,” states Meta Chief Executive Officer, Mark Zuckerberg, in a press statement. The new P2M or Pay to Merchant feature will let users directly pay a merchant in the app. This is being tested
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