WhatsApp to emerge as a primary marketing channel: Haptik Report – CRN India

As brands map out their marketing plans and customer engagement strategies for the new year, Jio Haptik Technologies Limited, the world’s largest WhatsApp chatbot solution provider, has compiled an in-depth report titled ‘The State of WhatsApp Marketing 2023’ that speaks to marketers about WhatsApp as a growth channel, trends that will shape marketing in the new year, best practices for WhatsApp business messaging, and more. The downloadable report was released at the Company’s quarterly product event, Hype, held virtually, on Wednesday. Aakrit Vaish, CEO & Co-founder, Haptik, said: “With a reach of over 2 billion users across 180 countries, WhatsApp has emerged as a powerful marketing channel for brands to connect and engage with prospects across the globe. ‘The State of WhatsApp Marketing 2023’ is Haptik’s special initiative covering all the aspects essential to marketers about WhatsApp as a marketing channel. It covers trends, strategies and best practices to help Marketing, CX, and Growth leaders in the new year. The report includes case studies of prominent consumer brands that have leveraged WhatsApp to boost customer engagement, unlock higher revenue potential and foster brand loyalty.” A timeline of the evolution of WhatsApp as a business platform is featured in ‘The State
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