Which NHL Team Has Most Instagram Followers? – BetMGM

(AP Photo/Gene J. Puskar) Sure, we think about goaltending, scoring, or coaching as some of the biggest factors in the success of an NHL franchise, but the job of social media manager has become a major pillar in the success of an NHL team.  Cultivating a following on social media is a big piece of how all professional sports teams are marketed. Instagram in particular is one of the most important pieces of that strategy.  Since its founding in 2010, Instagram has become one of the largest social media platforms, boasting approximately 171 million active users in the United States and an additional 19.25 million in Canada.  And while all 32 NHL teams do have an Instagram account, some have a much larger reach than others.  Here’s where all the NHL franchises stack up in their follower counts as of July 21.  NHL Team Instagram Followings Rank Team Handle Followers 1 Pittsburgh Penguins @penguins 2,889,565 2 Chicago Blackhawks @nhlblackhawks 1,848,552 3 Boston Bruins @nhlbruins 1,768,668 4 Toronto Maple Leafs @mapleleafs 1,554,218 5 New York Rangers @nyrangers 1,403,527 6 Montreal Canadiens @canadiensmtl 1,082,890 7 Edmonton Oilers @edmontonoilers 1,077,036 8 Washington Capitals @capitals 1,050,060 9 Detroit Red Wings @detroitredwings 975,682 10 Vegas
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