Why Everyone Wants to Buy Twitter – The New York Times

Technology|Why Everyone Wants to Buy Twitterhttps://www.nytimes.com/2022/04/20/technology/elon-musk-twitter-potential.htmlElon Musk is the latest rich guy to have fallen for the trap of Twitter.For nearly its entire 16-year life, Twitter has had the reputation that it hasn’t fulfilled its potential and could be so much more. Twitter’s conundrum is that it’s widely known but not that widely used, financially successful but not wildly so, sometimes competently managed but also chaotic, and influential in a way that is exciting but also terrifying.The perpetual belief that Twitter is one big idea away from being amazing has made many people think about buying the company to make it shine, but hardly anyone wants to actually own it.Whether you’re hooked on Twitter or among the world’s majority that stays off the app, what happens to this company matters. Twitter is a digital gathering place that world leaders increasingly fear and want to control, and where elected officials, activists, journalists and executives like Musk spread their messages and settle scores.Musk made a half-baked proposal last week to buy Twitter that effectively put a for-sale sign on the company. What happens next is anyone’s guess.Maybe Musk will wind up owning Twitter, if he stays interested long enough to find moneybags…
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