Why inclusive sizing hasn't caught on among menswear brands – Glossy.co

There’s been a big boom in inclusive sizing within women’s fashion over the past few years. From smaller brands like Universal Standard to global brands like Old Navy, these companies have focused on expanding the number of sizes they carry, breaking down the barriers between size categories and ensuring every customer feels included.But so far, the vast majority of these efforts have focused exclusively on women’s fashion. Universal Standard only makes clothes for women and Old Navy’s sweeping Bodequality campaign only affects its women’s clothes. Men’s fashion, comparatively, is far behind in terms of size inclusivity. Data from Statista shows that men’s plus-size fashion has actually decreased in value over time, dropping from over a billion dollars in 2020 to $850 million in 2021. This hasn’t coincided with any change in the average American man’s size. The average American man’s waist size is 40 inches, with 38 inches usually being the start of “plus-size.” But there are apparel brands that have made some progress toward expanding men’s size offerings. When Madewell launched men’s jeans in 2019, for example, one of the stated goals was to bring the same level of size inclusivity and the same focus on correct fit that…
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