Why Instagram Is Every Entrepreneur's Most Powerful Tool

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often judge different social media platforms differently because of disparities in their approach to business. Traditionalists can be risk-averse and doubt that the investment of time and money involved in building a profile on newer platforms like Instagram is worth it. However, I believe that Instagram is the future of business, and I’m not the only one. For example, when I spoke with one entrepreneur friend of mine, she emphasized the importance of Instagram to her business because of her large follower base and the status that comes with that massive following. She is not alone: A large number of my clients have made up to 70% of their sales on Instagram. So how do you raise your business’s profile on Instagram? Here are three unique possibilities that Instagram offers for entrepreneurs. Related: How To Improve Your Engagement on Instagram 1. Giving your customers a peek into your life Instagram is an imagery-based platform, meaning that what you put on your profile will impact your customers’ and partners’ perceptions of you. This is a huge opportunity to display the things that matter most, in both your professional and personal life.Research consistently…
Read More