Why Snapchat Might Be Worth Budgeting Ad Dollars for This Year – JCK Magazine

By Brittany Siminitz | July 21, 2025 If your business isn’t on Snapchat—the multimedia, disappearing-messaging app favored by Gen Z and younger millennials—new research suggests it might be worth considering. Between TikTok, Instagram, Facebook, and Pinterest, businesses have a lot of choices as to where to spend their ad dollars, and Snapchat doesn’t always seem to enter the conversation. But research commissioned by the app and performed by analytics platform Triple Whale suggests that Snapchat is one of the most efficient platforms for scaling e-commerce brands. The study—which incorporates research from roughly 20,000 advertisers and about $3 billion in ad spend across platforms—found that while being a smaller platform by spend share, Snapchat achieved a 7.5% ROAS (return on ad spend) improvement, while most platforms declined. In layman’s terms, Snapchat helped advertisers make 7.5% more money per ad dollar than most other platforms. “It’s critical advertisers pay close attention to efficiency in today’s ever-evolving landscape,” said Anthony DelPizzo, Triple Whale’s director of product marketing, in a statement. “Snapchat’s 7.5% improvement makes it a standout opportunity.” There are a couple of reasons why small- and medium-size businesses might consider advertising and growing their presence on Snapchat—particularly with TikTok in seemingly endless
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