Will Snap Be Worth More Than Facebook by 2030?

Snap could get surprisingly close — but only if everything goes right. Key Points Snap and Facebook both have ambitious plans for the future. Snapchat could evolve into an all-in-one super app for shopping, games, payments, and more. Facebook will likely transform Instagram into a shopping platform and expand its ecosystem with new AR and VR devices. Back in 2013, Facebook (NASDAQ:FB) reportedly tried to buy Snap (NYSE:SNAP) for $3 billion. Snap CEO Evan Spiegel rejected Facebook’s offer, and the company is worth roughly $120 billion today. Snap is still much smaller than Facebook, which recently became a trillion-dollar company. But if Snap continues to grow, could it eventually match — or even surpass — Facebook’s market cap by 2030? Where will Snap be in 10 years? During Snap’s investor event earlier this year, it predicted its revenue would grow about 50% annually over the next few years. The company expects the expansion of its self-service ads, a growing mix of higher-value video ads, new augmented reality (AR) lenses and in-app games, and its evolution into a camera-based “social shopping” platform to drive that growth. Image source: Getty Images. Snap is also testing out “Minis,” which are mini programs integrated…
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