Will WhatsApp become a new sales channel?

According to Prodware, a leader in information technology consulting services, consumers are increasingly more curious, impatient, demanding, and require instant and personalized communication, which has led to the establishment of new commercial approaches to respond to emerging demands from the market. In this context, WhatsApp, the most used messaging application in the world with more than 2 billion users worldwide, is an important tool to consider for businesses. In fact, the company formalized its intentions to become the sales communication platform par excellence with the launch of WhatsApp Business in 2018. “WhatsApp allows you to open a sales channel that is already being used globally by customers, most people check their messages several times a day. It is also a less invasive option than a phone call and more personal than email,” stated Prodware. Thus, despite the fact that WhatsApp was not born as a marketing tool or as a sales channel, many companies are already making use of this alternative to sell their products and services, to have a direct communication channel with the client, and as a key tool to generate engagement. The application allows companies to connect with customers no matter where they are, thus establishing a…
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