A Gen Z creator speaks candidly about why she feels uncomfortable posting on Instagram these days. On Aug. 29, 26-year-old Taylor Stewart (@heyitstaystew) took to TikTok to share what she’s finally figured out” about her disinclination to post “anything exciting or creative” that she’s working on on Instagram. “Instagram is full of what I call ghost watchers, which is basically people who watch your every move, watch everything you’re doing but they don’t support any of it,” Stewart explains. “So they don’t ‘like’ any of your stuff; they never message you to say, ‘Hey, this is cool. Good job.’” According to a survey conducted by Morning Consult, Gen Zers between the ages 13 and 25 spend most of their time, 88%, on YouTube, followed by 76% on Instagram and 68% on TikTok. Some 38% of the respondents spend more than four hours a day on social media. Stewart calls this “ghost” behavior “icky” due to the fact that their intentions remain unknown. “You don’t know if they’re watching you because they like you or if it’s because they don’t like you,” she adds. “It doesn’t have a good feel to it and it just feels like no one really supports
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