X, formerly Twitter, is to get video calling as part of ongoing efforts to turn the platform into a so-called “everything app” offering a broad range of services. X CEO Linda Yaccarino announced the news during an interview with CNBC on Thursday. “Soon you’ll be able to make video chat calls without having to give your phone number to anyone on the platform,” Yaccarino told CNBC’s Sara Eisen. With pretty much every social media platform already offering video calls, it makes sense for X to finally join the party. But whether people take to the feature remains to be seen. X has been experiencing great turbulence after Musk acquired the platform for $44 billion in October, and Yaccarino was hired in June to steady the ship. But that’s not all, as the former NBCUniversal executive has also been tasked with transforming X into an everything app, something Musk has long talked about. The transition began in earnest last month when the company changed its name from Twitter to X. “The rebrand represented really a liberation from Twitter,” Yaccarino said. “A liberation that allowed us to evolve past a legacy mindset and thinking. And to reimagine how everyone, how everyone on
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