X (Twitter) slashes video ad prices to lure back advertisers – Search Engine Land

Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31. The platform reportedly claims it is running these promotions to boost reach for marketers during high-traffic periods, such as the Women’s World Cup, in an email seen by the Wall Street Journal. Why we care. Whether you’re a marketer that has taken a step back from X or you’ve never purchased ad space from the platform before, now may be a good time to reconsider and start making it part of your advertising strategy as the financial risk has been significantly reduced. X also still has 450 million daily active users worldwide, so reach potential is huge and could hep brands connect with previously untapped audiences, which could lead to improved ROI. How it works. The discounts are only being offered to select marketers that are running video ads alongside trending topics in X’s ‘Explore’ tab. These ads provide brands with a 24-hour placement at the top of X’s trending topics list. A spokesperson reportedly said: “The goal
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